Affinity’s Constitutional Charter: A Compass for Identity, Culture, and Legacy 

In the dynamic world of business, a company’s identity and long-term vision are paramount to its success and enduring impact. For Affinity, a company founded in Portugal in 2012, these foundational elements are embedded in our Constitutional Charter of Corporate Identity and Legacy. This document serves as a guiding star, articulating the company’s ethos, values, and strategic direction for the “very long term”. 

What is Affinity’s Constitutional Charter? 

The Affinity Constitutional Charter of Corporate Identity and Legacy is a foundational document, much like a national constitution, that formalizes the core principles and operational philosophy of the company.  

Our Charter is inspired by our Portuguese identity and global ambitions. It outlines a comprehensive framework for how Affinity operates, grows, and sustains its unique culture. 

The Charter is structured into 21 articles, each addressing a specific facet of Affinity’s corporate life.  

What Purpose Does The Charter Serve? 

The Affinity Constitutional Charter of Corporate Identity and Legacy serves several critical purposes, both internally and externally: 

1. Defines and Preserves Identity: It articulates what Affinity stands for: our origins, our adventurous spirit, our commitment to connecting talent and technology, and our core values. This helps to solidify and preserve the company’s unique identity over time, ensuring consistency regardless of changes in leadership or market conditions. 

2. Guides Strategic Decision-Making: By stating core values and principles, the Charter provides a clear framework for all strategic decisions. It ensures that growth, evolution, and innovation are aligned with Affinity’s foundational beliefs and long-term vision. 

3. Fosters a Cohesive Culture: The Charter outlines the expected behaviors, rights, and duties of “Affinity Players,” promoting a shared understanding of the company’s culture. This includes promoting a fair, inclusive, and meritocratic environment, encouraging continuous learning, and even fostering a “playful and gamified environment” that promotes healthy competition and teamwork. 

4. Ensures Long-Term Continuity and Legacy: A central purpose of the Charter is to “ensure its continuity in the very long term” and to establish a “legacy that transcends time”. It’s a testament to Affinity’s ambition to create an enduring impact, extending our values beyond current generations. The Board’s role as the “guardian” further reinforces this commitment to continuity. 

5. Promotes Transparency and Accountability: By making its principles explicit, we enhance transparency within the organization. It sets expectations for responsibility and integrity in all operations and interactions. 

6. Inspires and Unifies: The Charter serves as an inspirational document for all stakeholders, particularly its employees. It articulates a grand vision – to “inspire the world” – and reinforces a sense of shared purpose and collective growth, encouraging individuals to “dream, build, and lead with courage and purpose”. 

7. Establishes Governance and Adaptability: While foundational, the Charter also includes a mechanism for review, requiring approval from 75% of the Board. This ensures that while its core values remain steadfast, the document can evolve to remain aligned with the desired future, demonstrating a balance between stability and necessary adaptation. 

Affinity’s Constitutional Charter of Corporate Identity and Legacy 

Inspired by its Portuguese identity and our global ambition 

PREAMBLE 

Affinity was born in Portugal, embodying the spirit of innovation, resilience, and global vision that shapes our culture. We operate with the same boldness as Portuguese navigators, connecting talent, technology, and business in a vibrant global community, where each professional contributes to a shared mission and a living ecosystem of growth, learning, and collective impact. This charter enshrines the fundamental principles that guide our company and ensure its continuity in the very long term. 

1. IDENTITY, CULTURE, AND PURPOSE 

Founded in Portugal in 2012, Affinity reflects a culture shaped by innovation, resilience, and global vision. With boldness and an exploratory spirit, we connect talent, technology, and business in a global network where cultural diversity is a strategic advantage and genuine relationships sustain our collective progress. 

2. SOVEREIGNTY AND GOVERNANCE 

Affinity is an independent private company guided by values of transparency, responsibility, and integrity. Strategic decisions reflect our core values (affinity, ambition, action, assertiveness, and apprenticeship), honoring our Portuguese identity and promoting global impact. 

3. GROWTH AND STRATEGIC EVOLUTION 

We are committed to sustained growth driven by excellence. We believe that evolution results from innovation, valuing talent, and adapting to the global market. We grow with cultural consistency, embracing new opportunities and strengthening our international, local, and nearshore presence. 

4. GLOBAL TALENT COMMUNITY 

Affinity is a global community based on trust, diversity, and a common purpose. Each Affinity Player is part of a network that recognizes and empowers talent. This community transcends borders, uniting cultures, generations, and skills to generate value with human impact and technical excellence. 

5. RIGHTS AND DUTIES OF AFFINITY PLAYERS 

Everyone has the right to a fair, inclusive, and meritocratic environment where talent is valued. In return, commitment to excellence, innovation, and respect is expected, actively contributing to collective growth. 

6. HUMAN RELATIONS AND AUTHENTICITY 

We prioritize real human connections. Whenever possible, face-to-face contact is preferred in interactions with stakeholders, reinforcing trust, empathy, and commitment. Physical presence is a sign of respect for others. 

7. FLEXIBILITY AS TRUST 

Flexibility is a privilege built on responsibility and consistent delivery. We value adaptable working models that respect the balance between well-being, productivity, and organizational sustainability. 

8. MERITOCRACY AND PROFESSIONAL DEVELOPMENT 

Progression at Affinity depends on competence, performance, and dedication. We promote an inclusive culture where growth reflects the individual’s impact on the collective. 

9. CORPORATE EDUCATION AND KNOWLEDGE 

Learning is the engine of evolution. We have developed a corporate education ecosystem focused on technical, human, and strategic skills. We encourage mentoring, feedback, and structured knowledge recording. 

10. FUN AND GAMIFIED ENVIRONMENT 

We foster a relaxed and motivating environment, where healthy competition drives performance without compromising team spirit. Gamification stimulates innovation and public recognition of individual and collective impact. 

11. INNOVATION AND EXPLORATION 

Inspired by Portuguese navigators, we explore new technologies, markets, and business models. We believe in experimentation and learning from mistakes as tools for sustainable innovation. 

12. ARTIFICIAL INTELLIGENCE AND THE FUTURE 

We use AI to enhance human talent, with ethics and responsibility. We explore emerging technologies with courage and prudence, ensuring growth without losing our humanity. 

13. JUSTICE AND CONFLICT RESOLUTION 

We promote open and honest dialogue, constant feedback, and swift conflict resolution. Ethics and justice are non-negotiable in all interactions. Work ethic is above any business advantage. 

14. SUSTAINABILITY AND SOCIAL IMPACT 

We are committed to a better future. Sustainability and social impact are part of our DNA and extend to the communities where we operate. 

15. AUTONOMY OF BUSINESS UNITS 

Each business unit acts as a company in its own right, with operational autonomy, aligned with Affinity’s global identity. This model promotes agility, innovation, and the intrapreneurial spirit of its leaders. 

16. PARTICIPATION AND ACTIVE VOICE 

All Affinity Players have the right to express ideas and contribute to the evolution of the ecosystem. Feedback is an essential tool for improvement. 

17. FINANCIAL MANAGEMENT AND VALUE SHARING 

We practice prudent financial management that generates shared value, ensuring sustained innovation and prosperity for all stakeholders. 

18. DIPLOMACY AND GLOBAL EXPANSION 

We have grown by building cultural bridges and relationships of trust in various geographical areas. Our international vision is anchored in authenticity and cooperation. 

19. LEGACY AND CONTINUITY 

More than just a company, we are a legacy. We work to ensure that our values transcend leadership and generations. 

20. THE BOARD 

The Board is the guardian of Affinity’s identity. It acts as a strategic advisory body and mentor to leaders, promoting cohesion, long-term vision, and institutional representation. 

21. REVISION OF THE CONSTITUTION 

This constitution may be revised with the approval of at least 75% of the Board, ensuring alignment with our values and desired future. 

Signed on behalf of all those who dare to dream, build, and lead with courage and purpose. For a legacy that transcends time, and for an Affinity that inspires the world. 

On behalf of the Board 

Guardian of Affinity’s Identity and Legacy 

Conclusion 

In essence, Affinity’s Constitutional Charter of Corporate Identity and Legacy is more than just a declaration; it is the soul of the company, providing a constant reference point for its identity, guiding its journey of growth and innovation, and ensuring that its impact will resonate far into the future.