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From a Digital to a Cultural Transformation

From a Digital to a Cultural Transformation

From a Digital to a Cultural Transformation

Whether it is due to the context we are going through or because it was already latent, the need to use digital resources has been opening the way for digitalization and along with it for the reinvention of many companies, both from the process point of view as well as from the human point of view.

Digital transformation has as its main pillar the technological evolution and the fact that it allows companies to achieve better performance and results, faster and more flexible dynamics and a better response to your business needs. However, there are many other aspects being equally impacted. Overall, it is a management challenge and not just a technological one.

“In my perspective, digital transformation serves as an ‘unlocker’ of human potential, it requires audacity, creativity, and openness to be part of the change

Companies are living organisms and the way they change and adapt says a lot about them. Digital Transformation exposes its intellectual capital, its resilience, it shows us its capacity and openness to adjust, the willingness to lose before winning, question the status quo, taking risks and reinventing many of its processes and practices. In this sense, a digital transformation encompasses not only operational but also cultural dimensions, having an impact on company’s identity, values and often requires structural change in organizations.

In my perspective, digital transformation serves as an ‘unlocker’ of human potential, it requires audacity, creativity, and openness to be part of the change, it needs facilitating agents for it to happen. It needs people to think about it, to create it, to execute it and to think about it all over again. This enhances capacities and characteristics that we often leave in a gray area, in an underutilized area, either as a company or in our individuality. With technology as a vehicle there is an invitation to think differently, develop a critical sense and train our logical thinking. It is a process that also transforms us and gives us the opportunity to redesign the company’s culture, values, and brand identity.

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More and more what defines an organization is no longer just what it produces or how much money it generates, the choice is no longer linked to the cheapest option or most competitive in the market. There is great parity between economic factors and technological, human, and social factors. Any partner, be it the customer, the employee, the supplier, or the follower does not just want to buy or sell a product or a service, there is tendency to choose companies that relates to us, that share the same aspirations, principles, business alignment, alter purpose, and act upon the same values.

Digital transformation thus becomes an open door, inviting us to non-stagnation, so that we can continually redefine, acculture and adapt. Inviting us to rethink, readjust about where, when, and how we want to be, either as an organization, as a professional or as a person.

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